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2025 Valid Marketing-Cloud-Consultant Customizable Exam Mode | 100% Free Valid Salesforce Certified Marketing Cloud Consultant Exam Objectives

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Marketing-Cloud-Consultant Exam topics

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant exam dumps will include the following topics:

1. Discovery: 15%

Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.
Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).

2. Conceptual Design: 12%

Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
Given a customer scenario, determine the factors to consider when scaling the solution.
Explain the purpose of IP Warming and make a recommendation based on customer needs.
Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
Articulate how data construct will drive one-to-one messaging and content.
Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).

3. Marketing Cloud Connect: 6%

Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).
Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.

4. Account Configuration: 10%

Given a scenario, troubleshoot issues regarding Reply Mail Management.
Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).

5. Reporting: 5%

Explain how the information in data views and tracking extracts are accessed.
Summarize Send Logs, including when/why to use it and how to create and manage.
Compare and contrast standard reports, data views, and tracking extracts.

6. Data Design: 12%

Given a customer scenario, recommend the appropriate import method with lists or data extensions.
Understand available data types, retention, and template options when building a data extension.
Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
Understand the implications of a system being database of record.
Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).

7. Automation: 8%

Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
Compare and contrast triggered and scheduled interactions.

8. Email Build: 7%

Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
Understand the required steps to build, test, and deploy an email based on customer requirements.
Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).

9. Contact Builder: 15%

Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
Explain the role and capabilities within Contact Builder.
Understand how cardinality impacts data modeling.
Summarize how to use Data Designer to incorporate data source into Contact Builder.

10. Journey Builder: 10%

Explain the requirements for and the methods by which a contact can enter a Journey.
Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
Compare and contrast automation tools, such as Journey Builder and Automation Studio.

Salesforce Marketing-Cloud-Consultant Certification Exam is designed for individuals who have a strong understanding of marketing automation concepts and are proficient in using Salesforce Marketing Cloud. Candidates who wish to take the exam must have experience in managing marketing campaigns using Marketing Cloud and possess knowledge of HTML, CSS, and SQL. They must also have experience in integrating Salesforce Marketing Cloud with other systems such as CRM, ERP, and CMS.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q82-Q87):

NEW QUESTION # 82
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?

A. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
B. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
C. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
D. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

Answer: D

NEW QUESTION # 83
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands.
The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

A. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
B. Select "Subscribers will be unsubscribed from this business unity only" in Settings
C. Select "Use separate 'Subscription Center' for this business unit" in Settings
D. Create attributes for each child business unit in "Profile Management" to record unsubscribes

Answer: B

Explanation:
Explanation
To separate subscriber opt-outs of the Enterprise and children's brands, Northern Trail Outfitters should select
"Subscribers will be unsubscribed from this business unity only" in Settings for each child business unit. This will allow subscribers to unsubscribe from one brand without affecting their subscription status for another brand. References: https://help.salesforce.com/s/articleView?id=sf.mc_co_business_unit_setup.htm&type=5

NEW QUESTION # 84
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

A. Utilize Entry Data on a Decision Split within Journey Builder.
B. Use Data Designer in Contact Builder to relate the two data extensions.
C. Create a Data Relationship in Email Studio to relate the two data extensions.
D. Configure activities within Automation Studio to update the purchase data.

Answer: A,B

Explanation:
Explanation
To build an abandoned cart journey, the two steps Northern Trail Outfitters should include are:
B). Utilize Entry Data on a Decision Split within Journey Builder: A Decision Split allows for the evaluation of data that is present at the time a contact enters the journey. This can include data from the entry source data extension, such as whether a customer has made a purchase.
A). Use Data Designer in Contact Builder to relate the two data extensions: Data Designer allows for the relationship of two data extensions to be established, allowing for data from one data extension to be used in another. This will enable the evaluation of purchase data stored in a separate data extension within the Decision Split.

NEW QUESTION # 85
Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content.
What should the consultant consider when building dynamic content rules?

A. Standardize field naming across all sendable data extensions.
B. Create a custom list and add all fields required for personalization.
C. Create a synchronized data extension to keep all fields required for personalization up-to-date
D. Build rules before uploading the respective content.

Answer: C

Explanation:
A consideration that should be made when building dynamic content rules is that rules should be built before uploading the respective content. Dynamic content rules are rules that define what content should be displayed based on subscriber attributes or behaviors. Dynamic content rules should be created before uploading content blocks or images into Content Builder, as they cannot be edited after content is uploaded.References:https://help.salesforce.com/s/articleView?id=sf.mc_ceb_dynamic_content_rules.htm&type=

NEW QUESTION # 86
What is the skill set you need to build emails with dynamic content?

A. CSS
B. HTML
C. Ampscript
D. SSJS

Answer: C

NEW QUESTION # 87
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